About us

Research designed to be useful, citable and clear.

Turkey Insights Lab publishes original survey findings and research explainers about consumers, technology, shopping and everyday behaviour in Turkey.

Turkey Insights Lab is an independent English-language research publication. The core idea is simple: when a useful question about behaviour or preferences in Turkey lacks a clear, citable answer, we can collect responses directly and publish the result with the context needed to interpret it.

What we publish

Our primary output is original survey research. A published study is identified by a research ID, fieldwork dates and an analytical sample. The study page explains the relevant question bases and limitations and, where practical, provides aggregate toplines for readers who want to inspect the result beyond a headline.

We also publish research-literacy guides that explain how to read survey percentages, why denominators matter, what multiple-response questions mean and how online-panel findings should be interpreted.

Why the methodology is visible

Survey statistics can look more precise than they really are when the underlying question or sample is hidden. We therefore treat methodology as part of the content rather than a footnote. Readers should be able to distinguish a total-sample result from a subgroup result, a single-choice question from a multi-select question, and an unweighted online-panel finding from a national population estimate.

What we do not publish

We do not create placeholder percentages for topics that have not completed fieldwork. A planned subject is not evidence. We also do not present a respondent-level dataset as a public download when aggregate results are sufficient for the research purpose.

Research IDs and source pages

Original studies use the format TIL-YYYY-###. The source research page is the preferred place to cite a finding because it brings together the headline results, sample context, fieldwork dates, methodology and question wording. Focused analysis pages or charts should point back to that source study.

Editorial independence and corrections

Research and editorial pages are written to separate observed survey results from interpretation. If sponsored or commissioned research is published, the relationship should be labelled so readers can evaluate it. If a material error is identified in a published result, the affected page should be corrected and material changes documented.

Using the data

Journalists, researchers, analysts and other readers may quote published aggregate findings with clear attribution and a link to the source study. The data-use and citation page explains the preferred format and the importance of preserving the stated analytical base.

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