Research
Original research from Turkey
Completed survey findings with documented samples, fieldwork dates, question wording, analytical bases and limitations. This index lists published work only.
Published
Research library
Original findings available for reading and citation. Each research ID refers to one completed study.
Online Shopping in Turkey 2026
89.3% shopped online in the past 30 days; among recent shoppers, 90.8% used Trendyol and 64.1% primarily used credit cards.
AI Usage in Turkey 2026
91% of respondents used an AI tool in the past 30 days; ChatGPT led usage at 84%, followed by Google Gemini at 67%.
How publication works
We publish completed evidence, not placeholder findings.
A study enters this library after fieldwork and validation. The public page then identifies the sample, fieldwork dates, relevant question wording, analytical bases and study-specific limitations.
Research IDs
Each original study receives an identifier in the format TIL-YYYY-###. Focused analyses may refer back to the same study, but the source research ID stays the same.
Aggregate data
Where provided, downloadable toplines contain aggregate counts and percentages rather than respondent-level records.
Interpretation
Online-panel results are presented as findings from the participating sample unless a study explicitly states a different design. Read the methodology section on each study before generalising beyond that sample.
Research guides