Published Turkey Insights Lab findings are designed to be readable and citable. The main requirement for reuse is accuracy: preserve what the result measures, identify the source study and do not broaden a sample-specific finding into a stronger population claim than the research supports.
Preferred attribution
For a simple article or report citation, identify Turkey Insights Lab, the study title or research ID, the year and the source URL. A concise attribution can take the form: Source: Turkey Insights Lab, TIL-2026-002.
When space allows, link directly to the source study rather than only to the homepage. The source page contains the fieldwork dates, analytical sample, question context and limitations needed to interpret the number.
Preserve the analytical base
If a result applies to a subgroup, keep that subgroup in the sentence. “64.1% of recent online shoppers primarily used credit cards” is more accurate than “64.1% of people used credit cards” when the payment question was asked only to recent online shoppers.
The same rule applies to AI users, purchasers, brand users or any other routed group.
Preserve the timeframe
Usage measures often include a defined period such as the previous 30 days. Removing the timeframe can change the meaning of the finding. “Used in the past 30 days,” “currently use,” “ever used” and “plan to use” are different metrics.
Multi-select findings
When a question permits several responses, describe the result as reported usage, reach or selection among the stated base. Do not convert multi-select percentages into exclusive market share unless the underlying question measured an exclusive share.
Charts and screenshots
When quoting or reproducing a published chart, retain the study title or research ID and the visible base where practical. If the chart is cropped for layout, the accompanying text should still identify Turkey Insights Lab and link to the source page.
Aggregate downloads
Some research pages provide downloadable aggregate toplines. These files contain summarized counts and percentages intended to make published findings easier to inspect. They are not respondent-level microdata and should not be described as such.
Do not infer respondent identities
Aggregate publications are designed to communicate group-level findings. They should not be combined with other information for the purpose of identifying individual survey participants.
Corrections and updates
If a source study is materially corrected, the live research page is the authoritative current version. When using a finding in a long-lived report, retain the source URL so readers can check the latest published version.
Examples
Good: “In Turkey Insights Lab’s TIL-2026-002 online-panel study, 90.8% of recent online shoppers reported using Trendyol in the previous 30 days.”
Too broad: “90.8% of Turkey uses Trendyol.” The second statement changes both the measured population and the survey context.
Suggested citation format
Turkey Insights Lab (2026). [Study title]. [Research ID]. [Source URL].
Individual study pages also include a suggested citation where available.
Questions about interpretation
If a percentage is unclear, begin with the methodology section on the source study and the How to Read Survey Results guide. Those pages explain routing, multi-select questions, denominators and the distinction between sample findings and broader population claims.