Our editorial standard is built around traceability. A reader should be able to tell which numbers come from an original Turkey Insights Lab study, which statements are interpretation, and which facts come from an external source.
Original research
Original survey figures are attached to a research ID and a source page. The source page identifies the analytical sample, fieldwork period, reporting approach and important question-routing rules. When a percentage uses a subgroup rather than the full sample, the subgroup base should be made clear.
Headlines and claims
Headlines should accurately reflect the population actually measured. A result from online-panel respondents should not be rewritten as a claim about every person in Turkey unless the study design supports that generalisation. We prefer formulations such as “respondents,” “recent online shoppers” or another clearly defined base when that is what the data measures.
Multiple-response questions
A multiple-response question can produce percentages that add to more than 100%. Those percentages describe the share of the stated base selecting each response. They should not be described as exclusive shares unless the question itself required one answer.
External statistics
When external statistics are used, preference should be given to primary or authoritative sources such as official statistical agencies, regulators, company filings and original research publishers. The source should be linked close enough to the claim that a reader can verify it without ambiguity.
Analysis and interpretation
Interpretation should be clearly supported by the displayed data. Descriptive survey results can reveal patterns, but they do not automatically establish causation. Forecast-style language should be avoided when a question measures respondents’ expectations for their own future behaviour rather than a market-wide outcome.
Corrections
Material numerical or methodological errors should be corrected promptly. If a correction changes the meaning of a published conclusion, the page should identify what changed. Minor copy edits that do not affect the underlying finding may be made without a formal correction note.
Commercial relationships
If sponsored or commissioned research is published, the funding or commissioning relationship should be disclosed. Advertising relationships should not determine survey outcomes or alter the presentation of an observed result.
Public data and privacy
Public research outputs are designed around aggregate findings. Respondent-level identifying information is not required to substantiate a topline percentage and should not be exposed on public research pages or aggregate download files.
Reuse
Published aggregate findings may be quoted with appropriate attribution. See Using and Citing TIL Data for the preferred citation approach and guidance on preserving the stated sample base.